Whenever I think of festival outfits, I undoubtedly think about MYOHMY Amsterdam. Two years ago Nathifa Echteland innocently started selling cute items at festival but what started of as innocently selling fashion forward clothes, quickly grew from a popup store to a flagship store at the Haarlemmerstraat in Amsterdam. A true definition of a Girlboss if you ask me!

Not only does MYOHMY Amsterdam sell pretty clothes on their webshop, they also use their platform to inspire women through the section #WHOSTHATGIRL on their blog. And as you all know I’m a 100% about inspiring you people! Read the interview down below.

Where did you grow up?
I was born in Amsterdam South East but I basically spend my teenage years in Amsterdam South because of school and friends.

What do you do in everyday life
As a Fashion Consultant I coach people who want to start an online/offline fashion business and in between the days I take pictures as an Online Influencer for brands I’m collaborating with.

What cheers you up?
My small circle and loving people.

What inspires you?
People that have been through a lot in life but still manage to stay positive. I think that’s more than amazing.

Click here to read the whole interview.

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